Comms Staff

Matthew Prosser, Communications Director

Matthew Prosser, Communications Director

Email Matthew Prosser

Matthew came to Longview ISD in 2015 after an award-winning career as a journalist, most recently serving as an editor for the Longview News-Journal. Prior to that he was a nationally-recognized coordinator for the Boys & Girls Clubs of America, working as Regional Director for Clubs in the Baltimore and D.C. area. He attended the University of Oklahoma and St. John's College, where he studied Philosophy and Religion. A native of the East Texas area, Matthew is married and has five children. He also serves on numerous local boards and committees in the greater Longview area. 

Elizabeth Ross

Elizabeth Ross, Director of Community Relations

Elizabeth is a two-time graduate of Stephen F. Austin State University, holding a Bachelor of Arts in Journalism and Speech Communication (2002) and a Master of Arts in Mass Communication (2004). Since joining Longview ISD in 2017, she has been instrumental in multimedia projects, district events, and fostering community partnerships. Her work also includes serving as the site coordinator for Matthew McConaughey’s Just Keep Livin’ program at Longview High School.

Elizabeth lives in Longview with her husband, Brian, and their three sons. She enjoys photography and volunteering with local nonprofits.

Skyler Hefley, Director of Communications

Skyler joined Longview ISD in 2025, bringing a wealth of experience from Tyler ISD, where he led award-winning marketing and rebranding initiatives. Known for his innovative approach and data-driven strategies, Skyler is dedicated to fostering meaningful engagement and elevating the district's brand.

A graduate of the University of Texas at Tyler with a degree in Marketing, Skyler is a Kilgore native who now resides in East Texas with his wife and two children. He enjoys camping, golf, and strategic board games.

Kacy Swaim, Outreach Coordinator

Kacy Swaim, Outreach Coordinator

Kacy has worked for the district in many facets, but assumed her position within Community Relations in 2019. Prior to that she was a stay-at-home mom and Pre-K teacher at Forest Home Baptist Church Mother's Day Out program. She has a passion for kids and education. She attended Texas A&M University, where she studied Agriculture Leadership and Communications. A native of Kilgore, she is married and has three children who attend Longview ISD. Go Lobos!

Francisco Rojas

Francisco Rojas, Family Engagement/Public Information

Francisco began his journey with Longview ISD in 2020 and has since brought his expertise in public engagement and education to the district. With a background in marketing and international education, Francisco’s unique perspective enriches the district's communication efforts.

Dustin Taylor, Print Media Specialist

Dustin Taylor, Print Media Specialist

Dustin, a Longview High School alumnus, returned to LISD in 2019 and has been instrumental in elevating the district’s print and digital media presence. His work as editor of The Longview Voice has earned national recognition for excellence in scholastic journalism.